Cee-Lo Green from “The Voice” Song Promotion Campaign

Concept:  Cee-Lo Green and his rap group Goodie Mob released a single called “Amy.”  In an effort to push the song, a promotion was set up via ADA Marketing Firm to help design a campaign to help the song get more attention.  NMC assisted in the design and management of the digital component of the campaign.

Elements:

Social Media

Online video interview with Cee-Lo Green and Radio Station Jock

Free song download

Website posts

Autographed albums

Hashtag campaign

 

Duties:

Design digital campaign

Schedule, execute, and manage campaign

Provide recap media and metrics