Concept: Cee-Lo Green and his rap group Goodie Mob released a single called “Amy.” In an effort to push the song, a promotion was set up via ADA Marketing Firm to help design a campaign to help the song get more attention. NMC assisted in the design and management of the digital component of the campaign.
Online video interview with Cee-Lo Green and Radio Station Jock
Free song download
Design digital campaign
Schedule, execute, and manage campaign
Provide recap media and metrics